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Website guidelines

The following guidelines provide information to UOIT faculty and staff, and to external agencies involved in the creation of official UOIT web pages. Websites developed for faculties, departments or other UOIT units are considered official websites in support of the core mission of UOIT or related administrative business. Web publishers are responsible for the content of the pages they publish and are expected to abide by the highest standards of quality, consistency and responsibility.

Official websites are subject to editing and possible removal if deemed to be non-compliant with UOIT design and editorial guidelines, accessibility and copyright guidelines, violate law or policy, or detrimental or damaging to UOIT. The process would include asking the web publisher to remove or update the non-compliant material in a timely manner.


UOIT is committed to ensuring our website is accessible for all users, regardless of any disability they may have or the technology they use. In keeping with the Accessibility for Ontarians Disability Act (AODA), UOIT websites must be fully compliant with the web content accessibility guidelines (WCAG) 2.0.


Additional information on website accessibility is available from:


Web contributors are encouraged to test pages using adaptive software. For example:

A text browser used by people who have low bandwidth, use screen-reading software or who prefer graphics-free web browsing.

Screen-reading software that operates in all Windows applications. A free demonstration can be downloaded.


Evaluating your finished web pages for accessibility is an important step. You can use one of the many tools available such as:

Checks single HTML pages for conformance with accessibility standards to ensure the content can be accessed by everyone.


Audio, images, text or video footage may only be used after confirmation of permission-to-use from the medium's copyright holder. Any medium that shows clear recognizable faces should also have an accompanying model/photography/video release to ensure the people know and don't object to the use of their faces to endorse UOIT. These releases can be obtained from the Communications and Marketing department.

Official web pages should identify that materials are © UOIT. Content that does not meet the above standards is subject to removal.

Contact information

Each website should include either a contact e-mail or a link to a contact information page for the person maintaining the site or the person responsible for the site's information. Providing both contacts may be necessary depending on the nature of the website. A contact phone number should be included on all main pages.

Domain names and URLs

Requests for new domain names or web server addresses are submitted to the Communications and Marketing web team web team.

Web management

Communications and Marketing

The web team is responsible for all aspects of the UOIT website infrastructure, facilitation of domain name approval, and clarification of web guidelines.


  • All official websites must include the UOIT logo at the top left of each page;
  • This logo image links back to the UOIT home page,;
  • Navigation should be functional for text readers and should be tested in a text-only browser (e.g.;
  • Pages should be designed to look appealing at a minimum of 1024x768 resolutions;
  • All web pages should be created using valid HTML, XHTML and CSS;
  • Pages should be tested with a validation tool (;
  • Avoid using browser specific mark-up; and
  • Content and navigation should be accessible to text-only browsers and screen readers.

PDF documents

Adobe Acrobat (PDF) files preserve document layout so files can be viewed and printed consistently on a variety of platforms. All PDF documents must link the table of contents for accessibility.

Inappropriate content

The following types of content should not be included on UOIT web pages:

  • Advertising. This includes random graphics and links from 'web rings' or 'link exchanges' as well as on screen credit for web design;
  • Pages should be accessible and compatible with a wide variety of web browsers. It is not normally appropriate to include "Best viewed with..." messages. Information on required plug-ins (e.g. PDF or Flash) is acceptable, but all content must be accessible; and
  • Under construction messages or images should not be used on official websites. Groups publishing official websites must make the commitment to keep the information on any published pages current.

UOIT logo

The UOIT logo is the graphic symbol of the University and should be used with consistency in printed and electronic formats. To ensure brand consistency, always maintain the clarity and integrity of the UOIT logo. The logo cannot be altered in any way. It is available for download in a low-resolution format for electronic (web) purposes and as a high-resolution image for print-quality documents. A brief explanation for each version of the logo is included.

University of Ontario Institute of Technology logo