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Faculty and staff participation

These participation guidelines pertain to your professional role as a UOIT faculty or staff member. They do not address publishing or regulating personal content on privately maintained social media platforms or networks.

We recommend that you speak with your supervisor or the Communications and Marketing department if you have questions regarding these guidelines and the potential fit with your communications plan. Please remember, you are responsible for the content you post on university-managed social media properties – from blogs and microblogs to social networks, forums and other social media platforms. 

  • Be transparent when posting on behalf of the university which means clearly identifying who you are and what your role is:

Examples of disclosure methods could include @usernames that contain UOIT and/or your faculty name, a link to a bio or “about me” page or a statement in the post itself, such as “I work at UOIT, and this is my personal opinion.”;

  • Assume conversations about UOIT are internal and private. Ask permission prior to sharing these conversations via social media properties;
  • Be respectful. Don’t publish content containing slurs, personal insults or attacks, profanity or obscenity, and don’t engage in any conduct on a social media site that would not be acceptable in UOIT workplaces or classrooms;
  • Be mindful of your affiliation with UOIT when using online social networks. Your profile and content should be consistent with the manner you present to colleagues, students, parents, alumni and others;
  • Provide contact names and e-mail addresses, or correct URL's that point back to the university’s web properties;
  • Post guidelines on UOIT’s social media sites that make clear expectations of community members – as well as site managers.

Example: In the Facebook information area of the page, inform the community that profanity, racism or lewd conduct will not be tolerated. Site managers will moderate the appropriate tone of content.

  • Establish a routine to monitor, moderate and measure the channel to ensure the community is adhering to the approved strategy;
  • Consider providing links to other UOIT web sites, athletics, etc., from university-managed social media sites;
  • Do not host advertising. If ads can be turned off third party platforms on university pages they should be. Where ads cannot be eliminated without significant investment, the faculty or department should make sure the benefit of being on, for example Facebook outweighs the risk of advertising being visible on the page;
  • Keep the number of administrative publishers to a minimum and have rules in place to manage login credentials. Official UOIT social media channels must meet the appropriate security standards. Please do not share your social media passwords; and
  • Ensure that the social media channel meets UOIT's Accessibility Policy.
    University pages on third-party social media sites should make the best effort to follow current web accessibility guidelines.

Please note:

Official university social media channels will be marked as follows, endorsed by the social media committee, (for example, in a Twitter bio or in the Facebook 'about' section). 

Use our social media request form to submit your strategy for review by the UOIT Social Media Committee.

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