Skip to main content
Are you okay? Emergency/Crisis

Quotation marks

Double quotation marks are only used for direct speech. Use single quotation marks only when quoting within a quote or sometimes when denoting a phrase or concept. Quotation marks are not used for emphasis or event/publication titles.

For example: Nearly 70 years after George Orwell introduced the concept ‘Big Brother is Watching You’ in the novel Nineteen Eighty-Four, the phrase remains synonymous with the idea of privacy invasion and government surveillance.

A communication and digital media researcher at the University of Ontario Institute of Technology says data management and monitoring today is far more complicated than the concept of ‘Big Brother’.

University of Ontario Institute of Technology logo